A local business student helped her team win a prestigious contest.
黑马磁力鈥檚 Deanna Blythe, a D.W. Poppy graduate, helped BCIT鈥檚 school of business take top spot at the 34th annual American Marketing Association (AMA) International Collegiate Conference in New Orleans.
The 43-person team overcame some intense American competition to take several top awards. They were the lone Canadian entry at the competition.
Blythe was part of BCIT鈥檚 team in the Pearson Learning Solution鈥檚 case study competition. The event featured student teams creating integrated marketing campaigns for a real product to be launched in the fall of 2012.
The group鈥檚 work will be publicized during Pearson鈥檚 upcoming production launch.
鈥淎s the winners of the case study, we were able to present in front of 1000 students. The competition from the American schools forced us to be better,鈥� said presenter Anita Bathe.
鈥淭his was the culmination of six months of solid work and focus, and it paid off.鈥�
She said the group owes a tremendous amount to their instructor and advisor Geoffrey Bird, who took home an outstanding faculty advisor award for his work with the team.
