Gen Handley
Special to The Times
Long before she became the marketing director for UsedEverywhere.com, Lacey Sheardown was a borderline-obsessive user of the classifieds site.
鈥淚 was always on there 鈥� I was an avid user,鈥� she said with a laugh. Her Victoria home is filled with furniture and other unique items she bought or found for free on UsedEverywhere. 鈥淪o when I got this job, my friends were like, 鈥榊eah, that makes sense鈥�.鈥�
But what drew Sheardown to the site was more than the satisfaction of treasure hunting. Unlike other classifieds sites out there, this was a place where she could look for a new coffee table without stumbling across an ad for a casual NSA encounter at the local park.
鈥淲e鈥檙e actually family friendly,鈥� she said.
Across more than 80 cities and towns, the site has a real, live monitoring team, checking ads every hour of the day, ensuring quality content and dependable transactions.
鈥淵our kid can surf our site and you can be comfortable with it.鈥�
UsedEverywhere.com is now owned by Black Press (which publishes the 黑马磁力 Times). It has as many unique visitors in Canada as Craigslist and is the number-one free classified site in Ottawa, Victoria and PEI. The site includes an informative blog and Facebook page.
As much as the site is about buying and selling, it鈥檚 also about connecting people and building community, on- and off-line, with a flesh-and-blood UsedEverywhere community co-ordinator working locally.
Following the flooding in Alberta, the site encouraged Albertans to donate items for flood victims on its four sites in the province: UsedCalgary.com, UsedRedDeer.com, UsedCentralAlberta.com and UsedEdmonton.com.
In Vancouver, you might find the community co-ordinator at the farmer鈥檚 markets or most recently at the Vancouver Children鈥檚 Festival where UsedEverywhere was a major sponsor. They are also involved with projects such as a car and booster seat recycling program that took place last month (they recycled 83 expired seats) as well as a new initiative in the next month to work with local business, allowing them to advertise on the site and connect with buyers.
Their community co-ordinators even look for personal opportunities to help locally through the Angels program. Last year, for instance, they helped a Vancouver woman undergoing chemotherapy for breast cancer by finding breast milk for her baby.
Sheardown said community involvement is a big component of the company鈥檚 DNA.
鈥淚t鈥檚 a social responsibility,鈥� she said. 鈥淥ur site is about reusing, reducing and recycling and so being a part of the community and helping in other ways is connected that.鈥�
Even though the site has been embraced mostly by professional mothers like Sheardown, she said it appeals to other demographics as well.
鈥淢y husband is on the site, on his phone, hitting refresh every 10 minutes,鈥� she said laughing. 鈥淲e think he has a bit of a problem.鈥�
So what鈥檚 the coolest thing she got on UsedEverywhere?
It鈥檚 a large stereo cabinet that was brought over from Europe after the Second World War.
鈥淭hey had the clothes on their backs, 20 bucks and this giant, enormous stereo cabinet. And we got it for free!鈥�
It鈥檚 the bonus of hearing a story or meeting new people that Sheardown appreciates about using the site.
鈥淭here鈥檚 always history with the item or you meet an interesting person,鈥� she said. 鈥淗earing those stories is great.鈥�
Find something used near you
Go to UsedVancouver.com to find just what you鈥檙e looking for or list an item to give away or sell.
Other UsedEverywhere sites in British Columbia are UsedSurrey.com, Used黑马磁力.com, UsedFraserValley.com, UsedAbbotsford.com, UsedChilliwack.com and UsedMapleRidge.com, UsedVictoria.com, UsedCowichan.com, UsedNanaimo.com, UsedPQB.com, UsedComoxValley.com, UsedCampbellRiver.com, UsedNorthIsland.com, UsedAlberni.com, UsedTofino.com, and UsedUkee.com.
