It's a funny thing... you get into journalism to be artistic, and then you watch companies get creative without your help. Nike's been fantastic, and for the 21st century. The , even, are rolling in credit for the way they've cultivated an entire market of online fans 鈥� and translated it to real ticket sales.
That said, the belt has to go to and its newest project 'Hollywood & Vine', which it calls the world's first-ever crowd-sourced short film.
It's made entirely by snippets from the video sharing social network, and it tells the story of 鈥� I think? 鈥� a piece of paper that travels the globe in the various forms paper can take (and, did you notice actor in there?).
It's worth a look...
